Rich Rothman, SVP
Gone are the days when candidates simply visited an employer’s career site to search and apply for jobs. Today, they utilize search engines like Google to find job opportunities. Also, they are most likely to ignore the paid ads and focus instead on the organic listings. To this end, it has become indispensable for recruiters to have their jobs appear on the first page of a Google Search or other search engines such as Bing and Yahoo to gain maximum visibility.
Another critical challenge that confronts recruiters today is the ability to shortlist the top talent from the huge pile of applications. Traditionally, companies utilized recruitment advertising/marketing agencies for employer branding and media strategies to attract top talent while they leveraged HR software to manage the hiring part of the recruitment. Breaking this mold and addressing the end-to-end requirements of recruiters is Buyer Talent Solutions, a full-service strategic Recruitment Advertising/Marketing firm and talent solutions provider. With over five decades of experience, Buyer specializes in employment communications, brand development, digital media and strategic talent solutions. They customize solutions for clients in various industries in the areas of employer branding, search engine optimization, digital and social media strategies, recruitment marketing, website design, strategic planning, and online media negotiation and placement. “We are committed to helping our clients succeed and we have many long-term client relationships that reflect our performance—and that commitment,” states Rich Rothman, SVP of Buyer.
A key offering from Buyer is their Talent Engine suite of services which optimizes the positions of clients’ job postings for optimal exposure by capitalizing on the popularity of using search engines by candidates to find jobs online. This search engine optimized (SEO) hiring platform empowers recruiters with a smarter, more efficient way to attract, engage, and track potential quality candidates. The platform increases the candidate pipeline at a fraction of the cost when compared to traditional job boards. It removes the guesswork from media buying with its automated, performance-based job ads that maximize ROI.
We are committed to helping our clients succeed and strive to make each client feel as though they’re our only client
Talent Engine also converts more career site visitors into applicants with a compelling employer brand, personalized user-defined content and dynamic job postings. Finally, it enables clients to automatically analyze their paid and free recruitment sources with track-to-hire metrics that reveal true advertising ROI.
“Candidly, our SEO platform (Talent Engine) typically outperforms the competition at a fraction of the cost,” remarks Rothman.
The team at Buyer understands that their clients view them as a strategic partner and therefore does due diligence checks at every level in order to proactively develop targeted strategies and solutions to help them. By understanding the unique issues of brand challenges, staffing goals, and operating budgets; the team creates custom comprehensive strategies that drive results. Leveraging on the expertise of an extremely talented and dedicated team, Buyer goes the extra mile and gives each customer a sense of exclusivity. Rothman says that “Buyer strives to make every client feel as though they’re our only client.”
By developing technologies and software as a service platform coupled with the company’s passion for customer service, Buyer provides their customers an edge over the competition by focusing holistically on client’s goals, employer brand messaging, and recruitment strategy challenges. “As a company, we have evolved not only to remain competitive but also to provide the best tools and solutions,” extols Rothman.
Buyer has untied the Gordian knot for several high-end clients like UMUC, Houston Methodist, Johns Hopkins Medicine, Altice, Chico’s FAS, Five Guys, Whole Foods, Doctors Without Borders/Medecins Sans Frontieres, and more.
Buyer is always working towards further refining their solutions to attracting what the client deems a quality applicant. In order to connect quality applicants to an organization’s hiring goals, the company aims to provide customized solutions that help to track those candidates through all facets of the attraction and engagement process down to the hiring stage. “Often the new features that we incorporate into our talent solutions—and product roadmap— are a direct result of client input,” concludes Rothman.